Okay, there is only one thing you must do. Whether you are self-published, traditionally published, or indie pubslished, you must have a web presence. And, that is the trick. How you establish a web presence is up to you.
I would recommend a web page, be it through a blog, or a traditional web page, you need some way for people to see your name and your books.
I have a web page. If you are reading this, then you know I have a blog. I also blog for other people on their web sites or blogs. I tried to visit some of the reader loops that are on line as well, but not as much as I probably should.
So you have to decide how you are going to make yourself known on the web. And, yes, I know not everyone has a computer, but the number is decreasing dailey, and most readers do check the online book sites to see what books are available, if they are reviewed, or if there are any comments about those books.
So your marketing plan must include some information about how you are going to promote yourself on the web. It's also a good idea to decide, at least for yourself, how often you intend to visit your web page, blog, or the loops on which you want to promote your books.
Today social media is the big buzz. Your marketing plan needs to detail if you intend to promote on one or more of those sites. I'm talking about facebook, google +, pinterest, twitter, to name a few.
Then there is the paper market. Are you going to make bookmarks to pass out and where are you going to give them out? How much money are you going to spend? Paper products cost money, whether you make them yourself, or have them made for you. What you plan to use becomes part of the marketing plan.
Remember, a marketing plan is how you plan to sell your book and most publishers want some idea of just how you are going to go about it. Let's face it. Unless you are a seven day wonder, the next best thing to Nora Roberts, or Steven King, you are going to have to promote yourself.
Next Monday, I'll cover some of what I tried that didn't work for me and if I don't run out of space, what a press kit should look like and whether you need one or not. See you then.
Heart-warming Romance with a Sensual Touch
Betrayed Bride available from Champagne Books
Lynbrook's Lady coming in August from Champagne Books