Health problems have kept me away for a bit, but I'm trying to
get back in the swing of things. I may be going in a different
direction with this blog in another month of two, but I'll trying
to keep this updated.
In the meantime, I've decided to comment about my new home state.
We moved south about fifteen years ago, when we retired. Before that
as a child and then as a married woman, I either visited or lived in all
but three of our United States. I've been to the Caribbean but never to
Europe or the far East but at least I can compare the people and the
states in the US.
So here are some comparisons. Many who live in other states may
disagree, but I can't be too wrong because we have transplants coming
south constantly.
First, we only have two seasons here in the south. Football season and
the rest of the year. If you don't like football the south is not for you.
However, I love football, especially college football. And, yes, I do
cheer for Alabama which has a lot of work to do! The football team
of course!
Second, we don't have ice or snow often. Maybe once in twenty or
thirty years, and then not much. Having experienced lots of snow
and ice, I consider this a blessing.
Third, the people here in the south are very friendly. Okay, yes I did
live in New York. and no, I'm sorry but people aren't very friendly. I
also lived in Michigan, the Detroit area, and they aren't very friendly
either. Neighborly, okay, but the grocery, the state offices, the retail
stores - not very friendly. Here in the south people greet you even
if they don't know you from Adam, and you smile and greet them back.
Fourth, the people in the south have some unusual driving techniques
I've never encountered before. If the person driving in front of you
signals a left turn, they may not be turning at all. It may be the car
in front of them or the car in front of the car in front of your car.
And, if the car in front of you pulls over to the side of the road and
you don't hear a siren or see flashing lights, you better pull over too,
because a funeral is approaching from the opposite direction, even
if you have no idea whose funeral it is.
Fifth, here in the south, on Sunday morning most people go to
church. And after church, they go out to eat. Chances are you will
wait for a table if you decide to join the crowd. But it's so nice to
see everyone dressed to the nines!
And last but not least, the weather is remarkable. It can be raining
cats and dogs in the front of the house and dry as a bone in the back
of the house. Despite the rain we have sunshine, lots and lots of
sunshine and when the mood hits, the beaches of white sand are
not far away.
Can you tell I love my new home?
Allison
Check www.AllisonKnight.com for
excerpts for my two new books, a
contemporary, Betrayed Bride, and a
regency time period historical, Lynbrook's Lady,
both available from www.ChampagneBooks.com
Showing posts with label award willing author. Show all posts
Showing posts with label award willing author. Show all posts
Monday, September 09, 2013
Monday, May 13, 2013
Monday's Helpful Hints - Marketing
Okay, today is about hints about what I've learned.
First, I learned, years ago, when my books where being published by NY, that unless you were one of the BIG authors, your publishing company was not going to spend any bucks on you, to tell the world you have a book available. You had to do it yourself. Of course, I didn't know that. At the time, I was teaching in a conservative, rural high school, and didn't feel comfortable advertising the fact that I was writing steamy (well at the time it was considered steamy) romances. I could just hear some of the parents having fits. So, I selected a pen name and kept my mouth shut. Only my family knew.
Mistake! My sister and the wife of our principal were good friends. So, right after my first book was published, when we are at a teachers' meeting after school, my principal announces to the assembled teachers - he wanted me to autograph my first book. The 'cat' was out of the bag. So, here I was with a book, not knowing a thing about how to sell, market, advertise, or even defend myself if there was a need - nothing.
So hint # one, if you don't want anyone to know you are writing a book - don't tell anyone. However, know that no one, except maybe your aunt Tellie, or uncle Joe (depending on what you write) will only ever read your book, because that's what they read. If you want others to read your book, you are going to have to market it - yourself!!! You need a plan. I had no idea where to start, and I've learned, it's different for every author, depending on time, money, genre, commitments, a hundred and one things.
My next hint is probably the hardest one to achieve. Learn to control you time. Life has a habit of getting in the way, so you have to be committed. Okay, you've written a book, but are you going to be a one book wonder? You need writing time and time to learn, as well as life in general. Most people who write also work - somewhere, at a go-to job, at home, whatever, so you must make time to write, and promote. There's that word again. So you need to start with a written plan and try to stay with it. As I said, that's the hardest part.
My next hint is be realist. Little goals, once achieved, can multiply into larger goals. You decide what you can reasonably do and if you've planned too much, pare down your goals a bit. And, remember, don't break the bank. If you can't afford to pay for advertising, don't sweat it. Lot's of us don't pay for much. I can't afford a big promo budget. Most mid list authors can't.
So with all of that in mind, take a peak at the Internet, and start reading about marketing plans. I'm not giving you a detailed plan, because what works for me will not necessarily work for you. Go to google or Bing and look for marketing plans for authors. Check them out, read a bunch, then decide what you can do. And pick those things you are comfortable with. If you don't like speaking in front of people, don't plan to do readings or talk to groups about writing. You'll make yourself sick and won't achieve a thing, other than making yourself sick.
Last hint for today. First and foremost - You must decide who you are writing for and why. I think the why is probably the most important. I write because I must. I have always written - something. Now, I write love stories. I do want others to read my books, so I have two goals. One for me - write, and one - to get others to read my books. How I'm going about that is my marketing plan.
Next Monday - There are some of things you really should do and I'll details those. Then I'll name some things that didn't work - for me! Remember, they just might for you. In the meantime, spend some time searching for marketing plans for authors!
Allison
www.AllisonKnight.com
Heart-warming Romance with a Sensual Touch
"Betrayed Bride" available now from Champagne Books
"Lynbrook's Lady" coming in August from Champagne Books
First, I learned, years ago, when my books where being published by NY, that unless you were one of the BIG authors, your publishing company was not going to spend any bucks on you, to tell the world you have a book available. You had to do it yourself. Of course, I didn't know that. At the time, I was teaching in a conservative, rural high school, and didn't feel comfortable advertising the fact that I was writing steamy (well at the time it was considered steamy) romances. I could just hear some of the parents having fits. So, I selected a pen name and kept my mouth shut. Only my family knew.
Mistake! My sister and the wife of our principal were good friends. So, right after my first book was published, when we are at a teachers' meeting after school, my principal announces to the assembled teachers - he wanted me to autograph my first book. The 'cat' was out of the bag. So, here I was with a book, not knowing a thing about how to sell, market, advertise, or even defend myself if there was a need - nothing.
So hint # one, if you don't want anyone to know you are writing a book - don't tell anyone. However, know that no one, except maybe your aunt Tellie, or uncle Joe (depending on what you write) will only ever read your book, because that's what they read. If you want others to read your book, you are going to have to market it - yourself!!! You need a plan. I had no idea where to start, and I've learned, it's different for every author, depending on time, money, genre, commitments, a hundred and one things.
My next hint is probably the hardest one to achieve. Learn to control you time. Life has a habit of getting in the way, so you have to be committed. Okay, you've written a book, but are you going to be a one book wonder? You need writing time and time to learn, as well as life in general. Most people who write also work - somewhere, at a go-to job, at home, whatever, so you must make time to write, and promote. There's that word again. So you need to start with a written plan and try to stay with it. As I said, that's the hardest part.
My next hint is be realist. Little goals, once achieved, can multiply into larger goals. You decide what you can reasonably do and if you've planned too much, pare down your goals a bit. And, remember, don't break the bank. If you can't afford to pay for advertising, don't sweat it. Lot's of us don't pay for much. I can't afford a big promo budget. Most mid list authors can't.
So with all of that in mind, take a peak at the Internet, and start reading about marketing plans. I'm not giving you a detailed plan, because what works for me will not necessarily work for you. Go to google or Bing and look for marketing plans for authors. Check them out, read a bunch, then decide what you can do. And pick those things you are comfortable with. If you don't like speaking in front of people, don't plan to do readings or talk to groups about writing. You'll make yourself sick and won't achieve a thing, other than making yourself sick.
Last hint for today. First and foremost - You must decide who you are writing for and why. I think the why is probably the most important. I write because I must. I have always written - something. Now, I write love stories. I do want others to read my books, so I have two goals. One for me - write, and one - to get others to read my books. How I'm going about that is my marketing plan.
Next Monday - There are some of things you really should do and I'll details those. Then I'll name some things that didn't work - for me! Remember, they just might for you. In the meantime, spend some time searching for marketing plans for authors!
Allison
www.AllisonKnight.com
Heart-warming Romance with a Sensual Touch
"Betrayed Bride" available now from Champagne Books
"Lynbrook's Lady" coming in August from Champagne Books
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